Are you the leaper or the stooper? Just as leapfrog requires agility, marketing does as well. If you want to move your marketing in time to ride the wave from something that is trending. You have to be able to change things fast, and Agile Marketing allows you to do that.
You’ve probably heard this your entire life, ‘work smarter not harder.’ This phrase is the code that agile marketers live by. Actually, in the world of digital & content marketing, SEO, and even social media marketing, working hard alone does not guarantee success. Recognizing and reacting quickly is what makes all the difference.
Speed matters so much in the marketing “game”. If you are late to the party, you are boring and boring will not sell anything.
Without going any further, let’s first explain what agile marketing is for those who don’t fully grasp the meaning. Just like the word ‘agile’ suggests it’s about moving quickly. So when you translate it in marketing it simply means delivering marketing campaigns that can change effectively and swiftly; which can, in turn, lead to greater customer and market insights.
Further, Agile marketing is all about priorities. It’s accurately prioritizing work that matters, in short, rapid cycles. As much as priorities constantly shift in the marketing world, don’t make abrupt changes for every project that comes down the pike just because someone came up with a ‘better’ idea.
Don’t be the guy that always screams ‘top priority’ when someone tables a new project request/idea. You don’t want your team to go crazy now, do you? However, if the idea brought forth is viable, valuable and way more important than what you’ve set your eyes on, you can get down to it. IF NOT, you sprint away. That’s what Agile Marketing is all about.
So, why should organizations and marketers adopt the agile approach?
The ability to adapt and respond to change
All things change with time, and often when you least expect them to. And markets are no exception. Agile marketing is about moving with speed. Hence the users can change gears swiftly and efficiently when the need arises. For example, you might have a social media crisis on your hands, or the market changes have proven harder than expected.
Agile marketers respond to changing market situations quickly by adjusting tactics while still staying focused on the tasks they are committed to completing.
“Agile approaches help teams respond to unpredictability through incremental, iterative work cadences and empirical feedback.” Agile Methodology
Focus on the customer
Agile marketing is customer focused. Agile marketers’ first priority is determining the needs and wants of their customers in order to steer its marketing approach. Once that is established, the agile team identifies the target market and creates strategies such as social media hashtags to reach those customers. Since most consumers use social media, they are able to send immediate feedback and opinions on products and services.
Taking risks and learning from them
Where’s the fun if you can’t take risks? After all, taking a risk is the only way to true success. Taking risks is a critical part of learning. Agile marketing is about taking risks and when things don’t work out as expected, you bounce back stronger and quickly.
Experiment, figure out what works and what doesn’t, learn and adapt. It’s that simple.
“Life doesn´t come with any guarantees. You have to risk it to get the biscuit.” – The Alchemist, Paulo Cohelo -”
Take the leap and give agile marketing a shot. It may be just what your company needs.